Have a question? Your answer is probably here!
1. Why should I choose Lacy & Par?
We have over 30 years of experience in direct mail marketing and have handled every conceivable type of marketing, mailing, and fulfillment campaign. Our experience in data cleaning and security ensures that your data will be handled expertly. In addition, our attention to detail, vast product selection, triple-check quality control system, and quick turnaround provide you with everything you need—all under one roof. We are truly Seattle’s premiere full-service direct mail resource!
2. Can Lacy & Par print Letterhead, Envelopes, Brochures, and Postcards, and produce Mailing?
Yes, and then some! We will offset or digitally print your marketing materials. Just send us your high resolution pdf file or artwork and we will take it from there. In addition, we have talented prepress and graphic designers on site that can help you to create, edit or modify your artwork. No hassle, no stress and no worries.
3. Can Lacy & Par coordinate pickup or shipping?
Absolutely! Lacy & Par employs drivers and full-time couriers to coordinate, pick up, or deliver anything you require. We are conveniently located in the south of Seattle, serving the entire Seattle Area.
4. Is there an order minimum?
We will handle any size order, whether it's large or small. Keep in mind that direct mail and response rates are directly correlated with the quantity of mailers you send out. Successful direct mail campaigns typically produce response rates ranging from 1% to 5% on average. This largely depends on the quality of the data file, your target audience, the timing of your mailing, and, of course, the content of the mailer, including any special offers, premiums, or enticements you include.
5. How fast can Lacy & Par get my mailers out the door?
Our large facility gives us the flexibility to handle any RUSH order. We can even provide 24 hour turnaround time-frames! Pending final proof approvals, we can sometimes even get your mailer out the same day.
6. What are the benefits of outsourcing my direct mail marketing with Lacy & Par?
The primary focus of your business should not revolve around the processing and mailing of your marketing and sales materials. Let Lacy & Par handle this labor intensive aspect of your business. This will save you time and money, while increasing the productivity of your staff by allowing them to focus on the primary goal of your business – increasing sales and market share. We are the experts in direct mail and know what works, and more importantly, what doesn't. The postal regulations and guidelines change constantly. We keep up to date with all the new regulations, so that you don't have to. Nothing can be more costly than designing a mailer and discovering that it will cost you a fortune in postage, because it did not meet USPS requirements.
7. When will my prospects receive their mailers?
That largely depends on whether or not we are mailing First Class or Standard (Bulk) mail. Generally, First Class mail will arrive to the final destination within 2-5 days and Standard mail will arrive anywhere from 3 -15 days, depending on the area of the country that you are located in, or the destination point of your mailers.
8. Will I get confirmation that my marketing materials were mailed?
We provide every client with the actual United States Postal Service postal receipt. This receipt will tell you how many pieces were sent, when, at what postal rate and even provide the tray weight of the mailers. This is vitally important to insure that your complete mail drop is being sent out.
9. What is CASS certification?
To achieve maximum postage discounts, your data file must be CASS Certified. Lacy & Par accomplishes this by running your data file through USPS approved software. Our program confirms that addresses exist in the USPS Database, in turn updating the address, city, state, 5 digit ZIP Code, ZIP+4, carrier route, and creating the delivery point barcode. The delivery point barcode, also known as the Intelligent barcode, allows the mail to be processed faster through the Post Office’s automation equipment faster and can also allow for the tracking of mail.
10. What is NCOA And why is it important?
NCOA, or National Change of Address is a secure database of approx. 160 million permanent change-of -address (COA) records consisting of the names and addresses of individuals, families and businesses who have filed a change of address with the USPS. The NCOA database is maintained by the United States Postal Service and access to it is licensed to service providers and made available to mailers. In addition, an NCOA scrub is required in order to obtain maximum postage discount rates, by reducing the rate of ‘returned’ mail, due to undeliverable addresses. Most companies don’t realize that up to 20% of your mailing list/ data file may be undeliverable due to the recipient moving, a bad address, or incomplete information. Undeliverable mail costs you and your company big dollars! In today’s economic environment, where every marketing dollar is tracked and scrutinized, running you data file/mailing list through an NCOA scrub is vital to insure that your marketing dollars are producing the highest return on investment.
11. Will I save on postage with Lacy & Par vs. mailing myself?
With over 30 years experience in the direct mail industry, we have forged solid relationships with local, regional, sectional and national postal facilities. This allows us to keep up to date on all available postal discount programs and cost savings tips. We also offer SCF/NDC dropship sorting which can save you an additional .02 - .04 cents per piece. Metering vs. stamping your mail will save you nearly a penny on every piece you mail. In addition, not only will you save on postage, you save on time – because we do all this for you!
12. Can my mailing be staggered over multiple dates?
Yes. You may stagger your mail drops over several days, or weeks, if you like. This is especially important if you are incorporating a Call Center, or answering service, to handle your respondents. This allows you to plan your staffing requirements, anticipate call flow and coordinate appointments, as well. You pay good money to generate your leads, so you must make sure that you can handle every call that your direct mail campaign generates.
13. So, what am I waiting for?
That's what we would like to know! Give us a call at 206.343.5719 today!